Valley Firm Fined for Violating ‘Do Not Call’ Registry

For 15 years, In&Out Magazine has been the definitive source of “Everything that’s going on” in and out of the community. We thank you, our readers, as well as the businesses that support the magazine through advertising, for that opportunity. But with little going on, and many businesses suspending or canceling their ads during the Covid-19 crisis, we are suspending publication of the magazine and web sites for the month of May. 


Anyone annoyed by unsolicited marketing phone calls will be glad to know the offenders do occasionally get their hands slapped.

Desert Valley Aire Inc., a firm that says it does business all over the Valley, was fined $340,000 for repeatedly calling Arizonans who are on the “Do Not Call” Registry. In a consent judgment reached with the Attorney General’s Office, the company admitted to making at least 25,000 illegal telemarketing calls from 2011 to 2015,” Attorney General Mark Brnovich announced today.

The company is also banned from making telemarketing calls for 5 years.

“In May 2018, the Attorney General’s Office filed a consumer fraud lawsuit against Desert Valley Aire, an HVAC installation and maintenance company in Phoenix, Prescott, and Southern Arizona,” according to a statement from the Attorney General’s Office. “According to the settlement, Desert Valley Aire admitted to continuing to call Arizona consumers who told the company to stop calling. Some consumers alleged that when they confronted Desert Valley Aire about the unwanted calls, the business claimed to be exempt from the Do Not Call Registry or hung up.”

You can sign up for the National Do Not Call Registry here. It does not prevent all marketing calls, robotic or otherwise, but experts say it’s a useful step.

Staff Writers
North Phoenix News staff writers and editors often work together to produce articles like this one.

Staff Writers

North Phoenix News staff writers and editors often work together to produce articles like this one.

staffwriters has 375 posts and counting.See all posts by staffwriters