Smart Money: Why Spending Local Matters

Running a small business isn’t easy. But the benefits to the community are big. About 67 cents of every dollar spent at small, independent businesses stays in the community, according to American Express. Whether it’s home repairs, legal services or holiday gifts, 44 cents of a dollar spent with a locally owned company goes to the business owners and employees, and 23 cents is reinvested in other local businesses.

Put another way, independent local businesses employ your neighbors and help keep other local businesses in business, instead of filling distant corporate coffers. That in mind, participating businesses in the Anthem area this year will offer #KeepLocal promotions every Saturday from Thanksgiving to Christmas. The offers will be at www.anthemareachamber.org and on the chamber’s Facebook page. And it’s not just about gift buying.

“We’re encouraging the community to slow down and keep local on Saturdays: shop local, play local, dine local, support local charity events,” said Heather Maxwell, executive director of the 208-member Anthem Area Chamber of Commerce, which serves an area from the Loop 303 north to Black Canyon City. “We hope people will keep it front of mind every day,” Maxwell said. “It’s more about making a point to keep your dollars in the neighborhood.”


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Creative Giving
Ideas for keeping it local with gifts for loved ones… or to treat yourself:

  • Finally get that family photo
  • Eat at a non-chain restaurant
  • Catch a local music or theater performance
  • Use local service companies to tackle honey-do items before holiday guests show up
  • Give a gym membership or spa, massage or salon gift card
  • Donate to a food bank or other local charity

Drop the Kids Off!
Kids ages 4-12 can get a light snack and have fun while you go shopping… or whatever. All children must be potty-trained.
When: 1–4:30 p.m., Sunday, Dec. 8 or Dec. 22.
Register by Dec. 6 for the Dec. 8 session or register by Dec. 20 for the Dec. 22 session.
Anthem Community Center
41130 N. Freedom Way
623-879-3011
www.onlineatanthem.com
$20/Anthem resident; $26/Non-resident


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Robert Roy Britt
NoPho resident Robert Roy Britt has written for In&Out publications since its inception in 2005. Britt began his journalism career in New Jersey newspapers in the early 1990s. He later became a science writer and was editor-in-chief of the online media sites Space.com and Live Science. He has written four novels. Email the author.
Robert Roy Britt on Email

Robert Roy Britt

NoPho resident Robert Roy Britt has written for In&Out publications since its inception in 2005. Britt began his journalism career in New Jersey newspapers in the early 1990s. He later became a science writer and was editor-in-chief of the online media sites Space.com and Live Science. He has written four novels. Email the author.

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