USAA Starts Upscale 1,100-Home Development at Norterra

usaa development
The development is seen here from 19th Avenue between Happy Valley Road and Jomax, looking west, the USAA Phoenix Campus is in the background, and beyond that is I-17. Photos by Robert Roy Britt

Development has begun on Phase 1 of a large, upscale community in Norterra envisioned as a residential and commercial hub of activity, a project likely to be second only to Anthem among North Phoenix communities in terms of size and scope.

As reported in February by North Phoenix News and In&Out Magazine, plans for the USAA Real Estate Company project harken to Kierland Commons or Scottsdale Quarter, with restaurants and shopping along a Main Street and lofts above stores. Also planned is a recreation center with pool, a community park and a hotel.

The development sits on 398 acres between I-17 and 19th Avenue, and Happy Valley and Jomax Roads.


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Phase 1 will involve 309 single-family homes only, with no retail, said a spokesperson for Sunbelt Holdings, the developer. The first model homes are a ways off. “We anticipate a Grand Opening of all Phase I builders late 2018,” the spokesperson said today.

The community has been named, but the name will be announced along with other details next month. Discuss This Article on Facebook >>>

MORE: USAA Norterra Project Details

Video: Phase 1 of the construction as seen from 19th Avenue, looking north toward Jomax Road, then west toward the USAA Phoenix Campus and I-17, then south toward Happy Valley Road.

usaa norterra plan
A preliminary artist’s depiction of the USAA Norterra town plan. Design is subject to change. Phase 1, now under construction, borders 19th Avenue. Source: City of Phoenix/USAA Real Estate Company
usaa norterra development trees
Lots of trees sit in wooden boxes at the USAA site along 19th Avenue.
usaa norterra development site
Crews work on preparing the site for USAA Norterra’s future homes.
usaa norterra town
An image representing what the town might look like, based on preliminary plans. Source: City of Phoenix/USAA Real Estate Company
Robert Roy Britt
NoPho resident Robert Roy Britt has written for In&Out publications since its inception in 2005. Britt began his journalism career in New Jersey newspapers in the early 1990s. He later became a science writer and was editor-in-chief of the online media sites Space.com and Live Science. He has written four novels.
Robert Roy Britt on Email

Robert Roy Britt

NoPho resident Robert Roy Britt has written for In&Out publications since its inception in 2005. Britt began his journalism career in New Jersey newspapers in the early 1990s. He later became a science writer and was editor-in-chief of the online media sites Space.com and Live Science. He has written four novels.

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