Developer Hears Fireside Residents, Shelves Norterra Self-Storage Plan
With self-storage facilities popping up seemingly as fast as coffee shops, one developer has tapped the brakes on plans to build another along North Valley Parkway bordering Fireside at Norterra.
From the get-go, developer Martin De Rito envisioned the 6.5-acre Norterra Fiesta commercial plaza near CVS Pharmacy as a strip center with a mix of convenience shops and a sports grill. Kerry’s Car Care opened in 2017, but competition from nearby developments―namely Canyon Crossroads anchored by Fry’s Marketplace on Dove Valley Road―made it difficult to attract businesses, without an anchor tenant, De Rito said.
At a community meeting in August, residents voiced concerns and urged DeRito to keep trying to attract retail and restaurants.
“We agreed to temporarily suspend the approval process for the self-storage facility, to work with the neighboring community to try to attract some retail or food tenants/users to the property,” the developer’s representative, Michael Withey, told In&Out.
Withey hopes the community will come together and help the developer approach prospective tenants in the form of letters or petitions. “If anyone in the community has any leads on possible tenants… we would love to hear about them,” he said.