New Fry’s Fills Grocery Gap
Below: Grand Opening Activities
Until now, there were five supermarkets within the I-17 corridor from the Norterra area to New River: Walmart in Happy Valley Towne Center, Albertsons in Tramonto, and Safeway, Fry’s and Walmart in Anthem. That left a big gap in servicing the grocery needs of those living along the booming seven-mile stretch of North Valley Parkway between Tramonto and Norterra, until Fry’s Food Stores scooped up prime land off Dove Valley Road for one of its Marketplace stores.
Set to open Friday, March 31 at 7 a.m. in the new Canyon Crossroads shopping plaza, the grocery store is about the size of two football fields, dwarfing the one in Anthem. Inside, shoppers will find a wine bar, made-to-order sushi station, grilling station, Starbucks, and an apparel section.
The property features a 30-foot-high, covered-parking structure with solar panels that are expected to provide about 37 percent of the store’s power—equivalent to the electricity used by 127 homes, the company said in a statement.
This location will also offer the order-and-pickup service called ClickList, as well as a drive-through pharmacy. Normal store hours (after day one) are 5 a.m. to 11 p.m., seven days a week, said store manager Lucy Wienshienk. A 24-hour Fry’s Fuel Center opened in Canyon Crossroads earlier in March.
Also coming to the plaza: AutoZone, Barro’s Pizza, Burger King, Great Clips, Pet Planet and Pinky’s Nails, plus a handful of other as-yet-unnamed businesses.
Grand Opening Activities
The store opens at 7 a.m. on day one, said Fry’s spokesperson Katie Arrington.
- First 250 customers get a $10 gift card
- Free food: samples throughout the store
- Ribbon-cutting ceremony at 7:30 a.m. with unveiling of a mural by local artist Geoffrey Gersten
- Morning performance by Boulder Creek High School band and cheer
- Raffles
