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USAA Starts Upscale 1,100-Home Development at Norterra

September 20, 2017October 31, 2018 Robert Roy Britt norterra, union park, usaa

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usaa development — The development is seen here from 19th Avenue between Happy Valley Road and Jomax, looking west, the USAA Phoenix Campus is in the background, and beyond that is I-17. Photos by Robert Roy Britt

Development has begun on Phase 1 of a large, upscale community in Norterra envisioned as a residential and commercial hub of activity, a project likely to be second only to Anthem among North Phoenix communities in terms of size and scope.

UPDATE: In October 2017, the development was named Union Park at Norterra and additional details were provided. Full Story >>>

As reported in February by North Phoenix News and In&Out Magazine, plans for the USAA Real Estate Company project harken to Kierland Commons or Scottsdale Quarter, with restaurants and shopping along a Main Street and lofts above stores. Also planned is a recreation center with pool, a community park and a hotel.

The development sits on 398 acres between I-17 and 19th Avenue, and Happy Valley and Jomax Roads.

Phase 1 will involve 309 single-family homes only, with no retail, said a spokesperson for Sunbelt Holdings, the developer. The first model homes are a ways off. “We anticipate a Grand Opening of all Phase I builders late 2018,” the spokesperson said today.

The community has been named, but the name will be announced along with other details next month. Discuss This Article on Facebook >>>

Why You Need a Realtor When Buying a New House

Video: Phase 1 of the construction as seen from 19th Avenue, looking north toward Jomax Road, then west toward the USAA Phoenix Campus and I-17, then south toward Happy Valley Road.

A preliminary artist’s depiction of the USAA Norterra town plan. Design is subject to change. Phase 1, now under construction, borders 19th Avenue. Source: City of Phoenix/USAA Real Estate Company

usaa norterra development trees — Lots of trees sit in wooden boxes at the USAA site along 19th Avenue.

usaa norterra development site — Crews work on preparing the site for USAA Norterra’s future homes.

usaa norterra town — An image representing what the town might look like, based on preliminary plans. Source: City of Phoenix/USAA Real Estate Company

Robert Roy Britt

NoPho resident Robert Roy Britt has written for In&Out publications since its inception in 2005. Britt began his journalism career in New Jersey newspapers in the early 1990s. He later became a science writer and was editor-in-chief of the online media sites Space.com and Live Science. He has written four novels. .